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@Graeme_
that logo is in a box for what seems for thigns like websites, remove the box and it will look better. and without the tag line,
that said the masses of logo's on a bike is a product of there markets right?
thats why super cool minimal fixes for hipsters have minimal logo's, its what sells in the markets there aimed for,
though bordman in halfords is bad, there still the best bikes in there right?