• What Apple have done in the recent past and will probably keep doing is taking relatively new technology which hasn't hit the mainstream, packaging it up into a nice shiny box and adding a very high level of usability. iPod, IPhone and iPads are not 'visionary' products, they just took existing tech and made it both useable by everyone and, most importantly, desirable.

    Impressive for sure.

    Visionary?

    Probably. Recognising that the technology has potential beyond the uses to which it has already been put and designing products to release that potential could be classed as visionary, especially when you do it over and over again, very successfully.
    Just look at what tablet computers looked like before the iPad. And how every one since has been a copy of it.

    That level of usability is where Apple really excel. Regardless of the physical look of it, the software is the really smart part. Making a multi-touch screen phone or tablet computer was not a stroke of genius. Making it work so damn well was. As a marketing phrase goes, "you already know how to use it" is spot on.

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