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@BrickMan
actually, is this tour of Britain actually competitive?
From the brief snippets of information I can get seems to be a bit of a jolly. Poor riders battling with parked cars, ped's, cobbles, debris in roads (though wind to blame there) etc.
Also those Sharp adverts, treat your target market like they are idiots, tell them about stuff they obviously already know about, bound to go down well, marketing fail.