It would be very interesting to have an honest conversation with these people. Find out what it is that drew them to build this identikit world for themselves. Are they even aware of it? I'm guessing the posting of 'dickhead's cool' video means they might not be (i'd also like to know if they're even aware of the irony there!!) I wonder if living in a world where opinions, taste and style are pre-constructed is similar to living in a cult. Actually the more I think about it, it's all getting a bit 'matrixey'
They make amazing patatas bravas.