Foffa Bikes

When it comes to comfort, different subjects will respond entirely differently to identical stimuli, e.g. variation in saddle shape. This is what subjective means; it has nothing to do with getting subjects to report their feelings accurately.

OK, so if a carefully selected group of people were tested, initially subjectively, to ask them their response to a series of stimuli would it not be possible to ascertain their responses in terms of whether or not they were 'comfortable'? For example sitting on a series of different size and shape bicycle frames and pedalling for a set period of time.

During these tests their brain waves could be measured to identify levels of activity in different areas, blood could be taken afterwards to check for levels of endorphins, prostaglandin, or any other chemicals that may be relevant. Once there was an archive of info there would be common factors occurring within that data. What had started out as subjective could become objective if treated objectively.

My point is that anything can be measured objectively it just depends on how you go about measuring it.