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@JonoMarshall
I liked the making of too, but the idea's a bit naff isn't it? Unquestionable British Tradition: Fox hunting, but the Brooks riders (a non-animal friendly product) are saving the fox? Confused.
Also, the bikes look unfit for the terrain, the mist looks fake as they're on the edge of the forrest and the lighting's off.
Considering all the equipment/funds I reckon they could've done a little better. Loved the april fools blog post though.