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@Ced
Guys, chill out, you'll find that I just wanted to help out.
As littlewhitebike said, there are some desperate people out there who will destroy the valuation of the design market. I'm afraid you get what you pay for.
My maths is not off because I spent time calculating this sort of stuff for my own practice and if you want to be serious and legal, that's the kind of numbers you are looking at.
If you run any sort of business or service, you will never take 100% of your takings home.
Now if you're an ltd company, a student or you feel non corporate deserves cheaper rates, that's up to you, but it shouldn't be an auction house should it?
In the end you need to charge the amount it's worth (value based pricing), and if it's 200, then so be it! Take it or leave it.
It think we should leave it as that. It's not really a thread to discuss issues like this, I shouldn't have commented in the first place.