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@furious_tiles
Although I don't agree with the business that BLB seem to have provided here I'm also of the opinion that it's down to the consumer to do their homework. All BLB have done is sell the guy everything at their list price (over the odds or not this is the price on the tag). Although the nice thing to do would be to offer a discount it is again is down to the consumer to ask for one.
Tough yes but just as anyone who buy's things at RRP from a store without checking it is possible to obtain it cheaper elsewhere it is down to them. Don't expect people who run businesses to not try to make as much as possible from their customers. Business is business.