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@neu
punitive action is a crude and backward way to run things, which rarely get's the desired result, and often exacerbates the problem (real or percieved).
If instead they made some inititive to get people wearing helmets more (the argument regarding their actual benefit aside) then you'd only increase the number of cyclists. WIN WIN
for example, some sort of tax break for bicycle helmets, similar to cycle to work scheme, but with less bureaucracy and just helmet based