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@dancing james
What about bespoke bikes, suits etc?
Let people spend their money as they please as long as they are not paying to abuse another person.
There is a certain pleasure in owning nice items. To be fair at the very high of such consumerism the majority of people will be oblivious. Show a non cyclist a 3K racer or a Halfords full sus and they would probably assume the full sus bike costs more. Some of the attraction is just for the user or wearer to know and occasionally another person may acknowledge.