Fashion

Hang on.

Superdry were good 5 years ago.

Great quality, great designs and average price.

Then just like everything, the masses latched on.

Suddenly News correspondants were wearing Superdry jackets.

Plus every other cunt.

Superdry don't give a shit. They'll reap till the hate turns the market.

They should have been clever and created other indentities.

(Unrelated)

Do me a favour, it's been shite since day one

File under:

A&F
G-Star
Full Circle
Franklin & Marshall
Pretty Green
All Saints
Lyle & Scott