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@Ordinata
Hang on.
Superdry were good 5 years ago.
Great quality, great cut, great designs and average price.
Then just like everything, the masses latched on.
Suddenly News correspondants were wearing Superdry jackets.
Plus every other cunt.
Superdry don't give a shit. They'll reap till the hate turns the market.
They should have been clever and created other indentities.
(Unrelated brands)