Its all about the dog kennel hill sainsbury's. no riff raff, low percentage of hipsters.
On the other hand it more than 85% of people in it at any given time are pregnant (in fact I think i nearly got pregnant there just out of sympathy), and all the men seem to wear ugg boots or their derivatives, and look completely puzzled with life and generally a bit bewildered.
A man wearing Ugg boots is is known as a Mugg.