Sort-of memes that are cracking you up at the moment

Why do so many places spell bagel as beigel here? I have never seen that in the States and I visited Tel Aviv and Jerusalem this summer and they spelled them bagel there. I assume they know their bagels.

#notameme

From wiki:

"On Brick Lane in East London, there are two long-established bagel shops in which the item is spelled beigel, with pronunciation to match."