Rapha, nice but a bit pricey?

I liked this bit:

Simon Mottram

• Works: Managing director of Rapha Racing, the business he founded in 2004. The company's name is derived from the St Raphael cycling team of the 1960s, which included stars such as Jacques Anquetil and Britain's Tom Simpson. Its feeder team – the reserve squad, if you like – was called Rapha.