Simon Mottram: I wanted to target 30- to 50-year-old men who were time-poor,affluent, brand conscious and keen on the sport
The best part for me is this:
We set out to sell a romantic view of the sport
@jaw started
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Simon Mottram: I wanted to target 30- to 50-year-old men who were time-poor,affluent, brand conscious and keen on the sport
The best part for me is this: