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@Fox
Really, you reckon? There is a huge base of creative professionals using Macs, if they did this they'd lose them all. I know most of their market is now consumers who buy them because they are easy/aspirational/look cool, but do you really think they'd risk alienating the market which kept them going through the lean times and on which their perceived coolness is based?
If you look at print designers, for example, they will mostly have CDs of QuarkXPress/InDesign/Photoshop/Illustrator etc. When they buy a new machine they're not going to want to buy new software from the app store too.