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@mattty
I think that's generally the case with accessories - exclusive brands tend to have large ranges of rather mediocre accessories at cheaper price points that allow consumers who wouldn't normally be able to afford something from that brand to "buy into" it. (pukes)
See: glasses, bags, scarves, misc trinkets.
I think a real master of this multi-tiered product offering is Marc Jacobs, who pushes out the most unbelievable tat under his "M" range.