Rapha don't just sell merino though, they sell a lifestyle. :P
What is that lifestyle?
It seems to be riding with a cap instead of a helmet, climbing hills in inclement weather, obsessing about espresso coffee and harboring sinful desires whilst crying yourself to sleep at night over the sheer injustice of life.
What is that lifestyle?
It seems to be riding with a cap instead of a helmet, climbing hills in inclement weather, obsessing about espresso coffee and harboring sinful desires whilst crying yourself to sleep at night over the sheer injustice of life.