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@Archie's_Grobags
Sadly this is true.
To link to somebody else's website is a really poor show, BUT...It's not a difficult thing to make in all honesty and it was never going to be long before people made their own versions.
A perfect example of this very situation is pedal straps.
There have been at least two other people on here who started making their own straps which were pretty much identical to JOLS...and hundreds of other companies worldwide all make straps that are practically identical...a big factor in peoples decision of which to buy is 'Which is the cheapest'.
If somebody comes up with an original idea and somebody else can make it cheaper, the majority of people will happily buy the cheaper version.
There are plenty of custom builders making frames for hundreds of pounds and there are plenty of mass producers who copy those designs and sell them cheaply to people who can't afford the expensive custom ones?
There are hundreds of bags which copy PAC's ideas, but most people complain PAC's are too expensive and buy cheaper versions.
I saw a company the other day who had made a blatant copy of my rosie pouch...it's just the way things are when you can't patent things for whatever reason.
I'm pretty sure that somebody in the world has made something almost exactly the same as this shelf at some point but just not bothered to post it on the internet, but probably wished they had when they saw a $3OO price tag on this one.
As has been said...the quality on the cheap copies will probably be lower, so people will simply choose quality or price...it's the way things always are.