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What if the Leightweight logo filled the whole rim like a lot of others do? I think that would work. I think it's better than logos like Edge. Oooo it reads the same upside down. So what it looks rubbish. Can anyone potatochop it? My skills on paint don't quite cut it.

It's just a shit font and a terribly plain logo.

Could have easily been fixed using a bit of WordArt, since they were in Word anyway..