Bike porn

Bavarian? Not really. It's in an italic (as in Italian/Latin) cursive pen style rather than a Germanic blackletter style:

The red type on the left is considerably more German, being DIN (Deutsche Industrie Norm, the typeface used on German road signs etc.).

I personally have no problem with it as a logo, by the way (apart from finding it ugly), the point I was making is that it's an illustration of how much we expect a slick, technical-looking logo on stuff. Especially bike kit.

you're too clever for them Regal. i'd give up if i were you.