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The Lightweight logotype is amateurish, and quite ugly, but I do find it funny when people positively demand a slick corporate logo on products. "It's just not calculated enough for me. How am I supposed to know that I fit into their target demographic? Other people might mistake me for a consumer who buys poorly marketed goods when in reality I have a highly developed taste in corporate branding."

The lightweight logo is not a fail - its the perfect logo for a company that is all about light weight minimalist components.

Some big fuck off logo like most companies go for would be a fail.

These are truths.