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Lightweight type logo isn't amateur at all.

We are talking about it? Do you ever confuse it with another wheel? No. It's clearly acheived its intended purpose very well.

Your an amateur regal for thinking it's amateur

bollocks - just because you recognise it doesn't mean it's doing its job. If that were the only rule of branding, all marks and logotypes would be like roadsigns.

Oh and yes, it's shit. Completely off-brand and just a very very odd choice - that typeface does not say 'light, race-bred pieces of technology'