The lightweight logo is not a fail - its the perfect logo for a company that is all about light weight minimalist components.
Some big fuck off logo like most companies go for would be a fail.
It may not be the best logo ever, but then again lightweight don't need a cool logo to sell their products.
I don't know fuck about fonts, typefaces, whatever, but then again i guess most of their customers don't give a shit either
@vinylvillain started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
The lightweight logo is not a fail - its the perfect logo for a company that is all about light weight minimalist components.
Some big fuck off logo like most companies go for would be a fail.
It may not be the best logo ever, but then again lightweight don't need a cool logo to sell their products.
I don't know fuck about fonts, typefaces, whatever, but then again i guess most of their customers don't give a shit either