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Amateurish, in that it's been typed out using a very default-looking font rather than having been crafted as a bespoke logotype. It works as a logo in that it's distinctive and they use it consistently.

I think it works fine. It's simple which is why it works so well.
It doesn't need to be flashy or a nice font, its a brand name but also a simple statement:
This wheel is lightweight, something you can't argue with.
Its a very very good logo. One that you would never consider changing.