The Lightweight logotype is amateurish, and quite ugly, but I do find it funny when people positively demand a slick corporate logo on products. "It's just not calculated enough for me. How am I supposed to know that I fit into their target demographic? Other people might mistake me for a consumer who buys poorly marketed goods when in reality I have a highly developed taste in corporate branding."
The Lightweight logotype is amateurish, and quite ugly, but I do find it funny when people positively demand a slick corporate logo on products. "It's just not calculated enough for me. How am I supposed to know that I fit into their target demographic? Other people might mistake me for a consumer who buys poorly marketed goods when in reality I have a highly developed taste in corporate branding."