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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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@Velocio
For me personally:
To #1, people like us that don't know what we're on about and don't see themselves as the kinda person interested in an online community even though they clearly are interested in everything we're interested in and they would like to know more people into the same shit.
To #2, to have those people register and use the forum.
Why? Because the forum is going through a little bit of a transformation and has for much of this year been slightly profitable (when factoring in donations, sponsorship in the first few months, shirts, caps, etc). We're getting some of our money from affiliate schemes and more users will equate to an increase in that revenue, and we're about to re-design to include some adverts for businesses within the community and that will guarantee profitability and so I want the forum to be as attractive as possible (numbers-wise) to those within the community who would consider advertising.
There's tons of spare resource on the servers... so I want the site to be busier so we get value for money (profitable off of what we've got, rather than scraping a survival off of what we've got).
The side-effect is that by highlighting the whole community I believe that I'll achieve the above, and that I can do good by the rest of the community by giving them a shared platform to show off what they're doing. Especially the small businesses that have sprung up because of the community, and the polo crowd who it would be great to secure a load of publicity for so that they have more choice when they seek sponsors for events.
So really... just promote the hell out of the fact that we exist and that we're here to stay and that we're nothing like everyone else and that the community is a strong voice for the community (that we don't need to be sponsored by someone else to have that voice).