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@deleted
Well, yes, but he's not original or really insightful. He's unappealing because he is a typical media solipsist. Things only become important when they affect him. And having become, in that way, truly important of course he has to tell us all about it. It's not enough for him to change, he has to be seen to change. His subject is not the real subject; he is the subject, he is what he actually finds interesting.
Accompanied as ever in these kind of risible 'experiments' by an overweening sense of self pity: "The first months of my brand-free life were hell" and "I was also forced to plan ahead." as well as justifying his basic shallowness and self-absorption with some cod-scientific pathology "I suffered from a condition known as obsessive branding disorder" He should have listened to his mother a lot earlier in life.