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@Multi_Grooves
NO. They have non cycle people (well, self confessed 'fair weather cyclists' at best) in charge of cycle events with no real plan in place for the marketing of this. Target groups were nonsensical. Ministers are keen to know how thi$ programme i$ going. To save eggie faces they've decided to pull the plug on it.
What does my head in is that the cycle nay-sayers will use this as a weapon/argument to move monies away from cycling investment on the basis of "it doesn't work". Maybe I'm wrong and being unduly harsh.