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@edscoble
My dad's car is exempted from the CC, yet he still end up riding his bike to and from work.
His way of persuading his work colleague to ride to work is to simply show them a way to enjoy the most out of their motorised vehicle.
The first obvious point is that in order to enjoy driving his car in the weekend/make long trip/etc. he simply choose not to drive to work, and thereforth be able to tell the insurance company that he only drove 5,000 miles a years instead of the usual 11,000 miles (6,000 miles a years on commuting) and able to get his insurance cheaper base on that, and not just that but enough money save on tube/petrol.
That mean his car will remand in good running order for years to come, less need to change part (wear and tear), cheaper to run, less chance of getting into a collison etc.
If we want people to stop using their cars for unnecessary trip, just show them how to make the most out of their car, rather than getting them out of it sounding like an eco-warrior.