Foffa Bikes

To what extent Em? Because you are basically questioning her integrity. Had you been loaned/given a bike would you have compromised your integrity by giving it praise that you knew it didn't deserve? I'm guessing you are going to say "no, I wouldn't". And I would believe you; so I think Wicksie deserves the same respect.
BTW I have never met Wicksie and am not sponsored by her.

It's not necessarily conscious giving of undue credit. People go easy on freebies, a fact cosmetic companies exploit when doing "research". Not a reflection on integrity.