Britain is experiencing a two-wheeled revolution. Folding bikes, e-bikes, tricycles, recumbents, fixies, cargo bikes, bamboo bikes - the bicycle is being reinvented and demand is so great that many manufacturers are struggling to keep up. Amid burgeoning sales of bicycles and accessories, are we witnessing a genuine cultural shift towards two wheels? Peter Day meets some of the businesses and innovators hoping pedal power is here to stay.
Producer: Ben Crighton. Broadcast on:BBC Radio 4, 8:30pm Thursday 8th April 2010Duration:28 minutesAvailable until: 9:02pm Thursday 15th April 2010
http://www.bbc.co.uk/iplayer/episode/b00rtfhg/In_Business_Life_Cycle/