Behavioural advertising and Wiggle

My thoughts down more succinctly than I have thus far, in an open letter thing to Wiggle:

1) Regardless of what disclaimers you put in your user agreements, it is not cool to give behavioural information to a third party in any form.

I don't care for the letter of the law, I care for the relationship between the business and the customer and to be treated with respect and dignity.

If you sent someone down the High St after me to watch what I was doing and then to opportunistically to place flash cards in the cafés I visited, I would rightly be indignant and feel harassed as if I was being singled out. Think about how substantially different this kind of advertising is from that experience.

2) It's pushy, plain and simple.

If you were a pushy salesman, I would walk out and not come back.

Think very carefully about pissing off your customers. It's well known that it's harder to make new customers than it is to keep the ones you have.

This is good. As is recall is is 8x the cost of acquire new customers over the cost of keeping new ones.

I am a Gold/Platinum member there. I wonder how many others there are on here...it would add some weight to the point you are making.