Rapha, nice but a bit pricey?

I was talking to a bloke who work at Rapha and he said the price are usually high because not just the exclusivity, but to prevent stock from selling out too quickly, he also mentioned that Rapha has been quite big worldwide and are quite hard to keep up with the demand.

What he told you is bollocks. Probably just trying to justify the mark-up.

No retailer in the history of ever has priced stock up in order to stop it selling out. Ever.