Rapha, nice but a bit pricey?

Increasing supply would mean a perceived decrease in exclusivity / prestige, and would not lead to an increase in sales (static revenue, increased cost, less profit).

i don't think so... it's not as though it is perceived to be 'hard to come by' or in short supply, is it? they'd just be able to sell more.

anyway, if they under order so much, how come they have clearance lines and sales with boxes of unsold gear in them?