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@dicki
did anyone see this weeks QI and the little section on premium pricing
one definition of which is
" practice in which a product is sold at a price higher than that of competing brands to give it snob appeal through an aura of " exclusivity " "
they said that nike actually set up a range of very expensive trainers £150+ ( no better than their £80 range ) just to appeal to those people who wear things just to ... well i guess there is no other way to put it ... show off
Q-uite I-nteresting I thought