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@hugo7
I've resisted posting, but I can't help but chuck in my 5p...
There's nothing wrong with making money by marking products up,
If ppl really want value for money they can always hunt around,
If you accept 1 and 2 are correct why bother trying to justify your mark up? Its your business run it how you want and stop justifying your prices with BS £100 brake examples!
Fair play for having a 1yr warranty and make sure all your bikes are safe.
If you are representing a business pls be professional!