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@kingfisher
As well as being one of the most reposted on here, Danny made #1 in the 10 Most Innovative Viral Video Ads of 2009 according to mashable…
http://mashable.com/2009/12/07/viral-video-ads/
There are a couple of other good ones in the list which you might not have seen, Signs is good if you have 12 mins to spare, and BooneOakley might appeal to any media types….