Danny MacAskill of Inspired Bicycles... got skill

i do not understand the relevance of the wasp.

i suppose they were trying to be clever, but failed dismally. i can just imagine some ad twat in a brainstorm meeting coming up with it.

"i have an idea - we'll show him being completely fearless as he does footjam-whip-to-360-drops off 8 foot walls, then becoming a real pansy when a wasp comes into the car! the public will find that really funny!"

The underlying message is probably something like 'cycling is well dangerous and you need so much skill, look how safe you are in a car--the worst you'll have to put up with is a wasp'.

But I don't really know, either. I suspect they really just want to associate boring cars with something eye-catching.

Repost, by the way. It will be reposted a couple of dozen more times by various people ...