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@hippy
A red-faced head of corporate affairs, Simon Talbot, strongly denied the whole sorry affair had been a cheap way of drumming up press coverage. He defended: "At no point in time has the new Vegemite name been about initiating a media publicity stunt. We are proud custodians of Vegemite, and have always been aware that it is the people's brand and a national icon."
Bullshit.