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@!Nhattattack!
What I'm saying is this: It is easy for soemone with money to write a cheque to make themselves feel better about themselves. I am 99% certain that none of your clients had to go without something in order to give money to charity, and in the end they get to feel like a nice guy, regardless of how they came to have said money in the first place. Sure, it's better than having them say, "sod helping people I'm going to buy a fleet of bmw's", but it is an easy way to a clear heart.
What I'm driving at is that you could be running a company that strip mines in Africa, but as long as you support cancer research, then your a good guy.