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@hippy
That is a marketing gimmick for a new variety of Vegemite. A marketing gimmick that has achieved world-wide press for the product with such a shit name. I can't even get any and I'm talking about it.
Vegemite is still the most awesome toast spread on the planet.
Marmite + Guinness, Marmite + Champagne etc
My point? I don't remember.