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@Jace
Dont forget that the exchange rate was much better when they bought the 2009 stock.
Current lead times for Merida/Giant (main specialised builders) run at about 150days inc shipping, so in theory, the 09 bikes that landed in sept 09 would have been ordered around April 09, when the USD/GBP was $1.97/£1.
Look back to the same time this year when the 2010 stuff would have been ordered & it was $1.43/£1, thats a 27% difference..
Sea Frieght rates have dropped over the last 6-8months offsetting the price increases a little too, however, this cost is about to rise as the vessels start to get fuller again, luckly the GBP is getting a abit stronger, so these increases should be minimal.
Unless the bikes are to go up by 20-30%, some specification changes have had to be made to the bike to maintain the key price points.
2p