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  • *Measuring *effective sponsorship question

    I notice that if I click through to SJS a source code appears - (src=lfgss)
    If however I return to SJS later using the same browser (Mozilla and a new tab) no source code appears.

    Does this mean, that should I wish to purchase on SJS (and to ensure that the benefit of the sponsorship is shown) that the best (and only)* way to do this is via any of the links on LFGSS?

    (*I notice that the customer registration on SJS provides for a LFGSS referral so I hope that members of the forum newly purchasing will identify themselves this way)

    This is actually one of my biggest things about this.

    I've no doubt it will be successful, but if the success isn't measured then we risk the sponsorship not going beyond the trial period.

    So I'm keen to see it be measured effectively.

    I put the src= into the URL as I noticed that is what SJS Cycles do if people visit SJS from Google:
    http://www.google.co.uk/products?q=sjs cycles

    So I did the same thing.

    My concern is that using referers alone is a bad idea because:
    1) People use https here and that doesn't send referer info
    2) People will revisit SJS after having seen it here and that isn't being counted

    This is why the discount code is an effective tool. Offering a discount of 10% provides an incentive to the customer to have their origination counted. If the discount code was "lfgss_sponsorship" then they could measure the number of actual purchases that result from the sponsorship.

    Right now though, I'm using the src field provided without fully understanding how that is tracked by SJS, and I'm using my own Google Analytics code to track all clicks that lead to SJS from the banners.

    I'll chat to Nick about getting a better measure together.

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