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@dubtap
Apparently the reason there are 2010 models in stock in July is that some big manufacturers/distributors underestimated demand for '09 bikes in the UK and they are having to pull remaining unsold stock from Europe and bring forward delivery of these bikes to keep anything in the shops because of the lead time to manufacture.
If you can get a geared bike with '09 spec in a sale c. 10% off you would probably have to have to pay 20-30% more for the same spec '10 bike.