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@Archie's_Grobags
I have respect for anybody that starts a business doing something a bit different, and in an original way...especially if it helps get more people cycling.
If somebody new to cycling gets on a regular bike and they're a bit unfit...they could get to the first hill and hate it....never get on a bike again...whatever. And yes, i do think they should HTFU in that case....but not everyone thinks that way.
So if they could get a little boost up it....put a smile on their face, they're much more likely to enjoy it...then they could get properly bitten by the cycling bug and buy another bike...a regular one...and find it's not as hard as it first seemed. Before you know it, they're cycling everywhere.
Like i said..it's clearly not aimed at us guys, but that doesn't make it a piece of shit...i'd say it's a really tidy version of a style of bike that normally does look like a piece of shit.