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@Velomancer
I suspect the first offering will be frame only as they would probably believe that us "individuals" would prefer to add our own components to make unique bike.
The beauty of a FGSS bike is it's simplicity. I wonder if Specialized has though of supplying custom build kits where you could pick your frame (alu, steel even CF with) in a range of stock colours, then add bars (drops -track or road, chrome, white, silver black), different colour rims, hubs, spokes headsets, stems, cranksets... whatever... even custom paint and livery.
I'm sure there's a huge "build your own" market out there. My tuppence.