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@VanUden
Ahem, point of order. Creative teams always consist of an art director and copywriter, it's quite often (although not always) that the core idea for an ad comes out of the line that the writer creates. For example, "got any thoughts on that Snickers job? Mmm, how about 'Get Some Nuts'? Ooh, we could get someone really cool and hard telling someone who is being a complete pansy to htfu - what you mean like Mr T? Fuck yes! What's the budget on this?! Fuck, phone Jeremy and tell him we've cracked it - then let's go to the pub! Hurrah!"
Plus an art director could also be the person to dress a set on a shoot (nothing to do with badgers).