If he is the AD its his idea, and a copywriter usually.
Is he at Fallon?
I believe he works for himself.
I remember back in 1998 some cockends did a shitty sting for the football (Euro Cup, World Cup, Twogirlsone Cup or some shite) and it being universally hated. Time Out did us all a service and tracked down the office numbers for the two advertising arseholes in question and printed them so that we could all call up and call them cunts.
I believe he works for himself.
no chance. :P